How to Hire an App Development Company

With thousands of app development companies in existence choosing the right one can be a daunting task. Finding the right partner is more important than saving a few hundred or thousand dollars in building your product. The right partner can add value in more ways than just development, which will help you maximize revenues for your app business. Below are the key aspects in what you should look for in an app developer to make the right decision for your application.


1. Look for a developer interested in your business, not just the development.

A good development company should be able to not only guide you through the process of development, but also give you creative input based on their experience with similar apps. The good ones know what works and what doesn’t on the app store because they’ve worked with many clients. A developer that shows genuine interest in your app and wants to see it succeed as badly as you do is always a great place to start. Having an app developer who truly has interest in the success of your app allows for great collaboration and success.


2. Assess their portfolio.

A good developer should also have excellent U/UX skills. When looking at a portfolio, keep an eye out for easy to navigate apps with excellent user interfaces. A vast percentage of your application is about how a user interacts with it.


3. Check client references.

Look for developers who will readily extend client contact information so that you can get real feedback on their company. A developer that has case studies, blogs, and client reviews on their site is a great resource for vetting a potential partner to build your app.


4. Choose someone you can build a relationship with.

Mobile app development is not a one-time activity. Apps have to go through many evolutions and cycles based on constant user feedback. Look for a developer who will stick with you through the lifecycle of the product and not abandon ship once the initial development is done and the app is hosted. Developers who offer continued support throughout the lifecycle of your app show a willingness to help your app succeed long term.


5. Don’t let price drive you.

Do not, and I repeat, do not select a development partner based on a price quote. You need a great product, not the cheapest product. Every startup or entrepreneur has a budget. But often the lowest cost option can turn out to be more expensive in the long run, if, say, for example, it’s necessary to redo the app with another developer because it didn’t turn out as expected. Always verify with your developer where their staff is located. If you want access to the team doing your development make sure all developers are local and are accessible for feedback.


6. Make design a top priority.

How a website or an app looks is as important as how it works. Go a step further and look at partners who can add value to the usability aspect of your website or mobile app, which will define how users interact with your product. Be prepared to invest a portion of your budget up front to build out wireframes, or a branding guideline to help the development of the app go as smoothly as possible. Focus on the priorities of your app and you’ll have a better shot at choosing the right app developer. It’s vital to the success of your app. The realization of your vision is often in your developer’s hands. A great relationship is key to delivering a vision and ultimately a successful app to your customers. Choose wisely.

HTML5 vs. WordPress

Switchbox SEO Blog: HTML5 vs. WordPress

            The question is often posed, when should one use basic HTML5 templates versus WordPress to construct a website. WordPress is a Content Management System that has a ton of built in features and functionality that can provide a good starting point for a fairly basic site. However, WordPress has a tendency to be overkill when it comes to certain applications. It really depends on what your site is trying to accomplish.

HTML is the markup language used to display web pages. Most websites on the internet use HTML with a variety of markup and scripting languages to create web pages. HTML5 templates can provide clean, clear-cut design to help get your application off the ground. HTML5 websites sometimes require the aid of an outside developer, unlike some basic WordPress applications.

What is your site’s purpose?

            What will your site do? Will it simply be an informational site describing your business? Will it be a blog site with the need to control users and/or possibly a forum? If the former, then a simply HTML5 template site will work just fine, especially if you don’t plan on changing the content of the pages very often. If you are looking for a blog application with possibly a forum, users, or other dynamic content, then WordPress would be the better alternative. While WordPress is easy to use, it can take a while for some to get familiar with the technology. There is plenty of help available to get over this learning curve quickly, but it will take a little effort.

What are the advantages of WordPress?

  1. Easy to Update – WordPress is relatively easy to use and has a user-friendly interface, which makes it easy for you to update or add new pages on your site. For dynamic or constantly-changing content, this works really well.
  2. Pre-Made Templates – There are plenty of ready-to-go templates that can be used to create a good site design, most of them free. HTML5 Templates can be found pre-made, but often is up to the discretion of a design firm or developer.
  3. Powerful Plugins – WordPress websites can be easily enhanced with plugins. By installing plugins, you can add most functionality to your existing website at little to no extra cost. Some of these plugins might be adding a contact form, adding a reservation system, or adding a photo gallery. An HTML5 template application won’t have these plugins and would require the help of a developer to get these setup.

What are the advantages of an HTML5 Application?

  1. Little to No Maintenance – Once your website is in production, you do not need to install any updates or regularly backup like in WordPress. If nothing has changed, you can just backup your website once and forget about it.
  2. Little to No External Requirements – HTML websites don’t need servers with PHP or MySQL installed on them. They can run on cheaper servers with lower resources and thus are more cost-efficient in the long run.
  3. Easier to Maintain – If you end up hiring a company to help you develop your website, an HTML5 template application is considerably easier to maintain versus WordPress. WordPress has a tendency to be cumbersome and require more resources.

Which one to use?

            After reviewing several advantages and disadvantages of HTML5 Templates and WordPress, which one is the better choice? Again, it all comes down to what your site’s purpose is. If you are certain that you will never want to update, change, or add anything new to your website and that the site will most be static and unchanging, then an HTML5 template website is the better choice. It will be faster and will serve its purpose. If you want to have the freedom and control of your website and if your content is more dynamic, changing and your business may grow, then WordPress is the better choice.

            In addition to the purpose of your site, cost-efficiency should also be considered. HTML5 template websites can often start out more expensive than WordPress due to the need to hire a developer to create and startup your application. WordPress applications can often be cheaper in this regard, but costly maintenance or plugins may end up causing a WordPress application to become costlier over time. With an HTML5 application after the initial cost, there are only minor expenses. Of course, this is dependent on the number of updates, expansions, etc., that you would need done to the site. In the long run, an HTML5 template application might actually be the cheaper option as the return-on-investment far outweigh the risks of using WordPress.