Wendy’s High School Heisman Award Website

The Wendy’s High School Heisman Award is a joint program between Wendy’s and the Heisman Trophy Trust which rewards our nation’s most esteemed high school seniors.  Award Recognition goes to those who are proven leaders and role models within their school and community as well as actively participating in school sponsored sports recognized by the International Olympic Committee. Switchbox was excited to collaborate with Rattleback in creating an engaging site that appeals to users on both desktop and mobile devices.

The new site is dynamic and rich in imagery as it documents the process and journeys of the student athletes who participate.  The base of the site has been created with WordPress and built out with Grunt. The design provides an immersive experience starting with video animation on the homepage. Additionally, design for the mobile is switched out to a stacked view and uses an image rather than background video to accommodate for a better responsive experience.  Images, videos and stories throughout the site are used to keep the audience engaged.