CAPSA Healthcare’s sales of medical carts require a high degree of customization, including add-on-items that create individually unique products. While this level of customization is key to selling their products it also makes sales difficult for the customers.  CAPSA needed help simplifying the process for customers and cutting down the time spent on the phone or face to face sales representative.  Along with the previous site build, a simple, easy to use, easy to understand online web tool was needed to assist customers in the buying process. This time it was for their Avalo medical cart, which is more complex than any of their previous medical devices, so a discovery and development process was needed to create the best possible solution for CAPSA.

The final result was launched as a complete PHP customization configuration solution that integrated with CAPSA Healthcare’s sales teams CRM and their internal product database. The project was an instant success as measured by increased orders, reduced customer time on the phone and more accurate order fulfillment.  The project was so well received that 3 additional custom products were also designed and launched as an online product configuration tool. Increase their revenue and website traffic